Selection of beef cattle for increased net feed efficiency is a current major focus for research. At present the trait seems to be more apparent in Australia’s southern beef production system which is dominated by mixed farming enterprises. Farm-level evaluation of net feed efficiency should take account of the farming system for which it is proposed along with the dynamic nature of genetic selection. Gross margin, linear programming and multi-period linear programming approaches to evaluation of the trait at the farm-level using a representative farm are compared. Implications of the trait for researchers and beef producers are identified