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Abstract

This paper examines consumer willingness to pay (WTP) for clone-free meat labels. Data were collected at the Sunbelt Agricultural Exposition (Ag Expo) in Moultrie, Georgia using a consumer survey instrument. Survey results show that majority (59.45%) of the respondents said they were willing to pay for clone-free labels. Results suggest that bid amount, gender and education are factors that influence WTP for clone-free labels.

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