The objective of this research was to analyze the impact of Ceará Irrigated Agriculture Program – PROCEAGRI on fruit crop in the State of Ceará, particularly, in the Agropolo Baixo Jaguaribe. The data used in this study was collecty by interviewing fruit producers in the County of Aracti, Limoeiro do Norte e Quixeré. All the counties, after 1998 (the year of implantation of the Program) had improvement in technology use and increase in productivity. In most of the cases, an important benefit was the generation of local job opportunities. It is suggested that the Government should provide incentives in the form of credit, technical assistance and provide marketing guarantee and improved substructure to attract agricultural industries for better use of fruits in the states.