The FAO Code of Conduct for Responsible Fisheries aims at establishing principles and criteria for the elaboration and implementation of national policies for sustainable fisheries management and development. This objective consists in the identification of correct policy measures on the fish market, which have a strategic consequence on Maximum Sustainable Yield. The paper provides an investigation into small pelagic fishery in some areas of the Italian Adriatic Sea through the time series method; the investigation is applied to landed captures and prices. The analysis approach is based on annual data acquired empirically. The study focuses first on the main dynamics in the period 1976-1986. IN particular, historical data concerning market quantities and prices are analyzed. This paper emphasizes the role of business strategy, which is focused on processing and product quality. Quality can be considered a tool for responsible fisheries and at the same time an opportunity for producers’ organizations to quote better prices.