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Abstract

This study aimed to identify the determinants of the Pará de Minas pork meat chain competitiviness as well as suggest actions to improve it. The chain analysis was based on the Silva e Batalha (1999) methodology, and it was extended by the development of a S.W.O.T. analysis. The main chain strengths were related to the presence of cooperatives and a well developed communication infrastructure. However, its main weaknesses were related to the low level of farmer’s collective production sell, and lack of cooperative culture among farmers. The prejudice of the Brazilian population regarding to the consuption of pork meat was considered the main obstacle against the chain development as well as the environmental laws. However, some important opportunities were identified, such as potential for per capita pork meat consumption increase, gains regarding to the Kyoto Protocol and the existence of a potential market for the pork chain subproducts. Some actions were suggested as a way to increase chain competitiveness such as improvement of the cooperatives’ services, information sharing and distribution and farm management area, and environmental compliance of the farms.

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