The case focuses on the proposed development of the Parma Agrifood Research Management Knowledge Network (PARMa KN). The PARMa KN is intended to be a global network of leading professionals drawn from academia, industry, and the public sector. The proposal is for the group to be funded by the City of Parma and corporate, foundation, and individual donors. Its main objective would be to build value for society through the development of cutting-edge research, educational programs, and service activities for firms in the food and agribusiness sector. It is hoped that the new foundation will bring international expertise to food and agribusiness firms in Parma to help them to expand and remain globally competitive.