Innovation in Food Products: First-mover Strategy and Entropy Metrics

The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals.

Issue Date:
Sep 01 2008
Publication Type:
Journal Article
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Published in:
International Food and Agribusiness Management Review, 11, 3
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JEL Codes:
Q10; Q16

 Record created 2017-04-01, last modified 2020-10-28

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