Basmati is well renowned as the most aromatic rice over the world. Populated urban markets are prone to accept a premium to Basmati, whom price is the highest for rice on trade and domestic markets. Punjab province represents 90% of overall Basmati rice production in Pakistan since immemorial times. This area forms the genuine alluvial lands appropriate for Basmati cultivation. Due to its price premium, some opportunist behaviors appear such as cropping blending of polished long grain from other varieties. The need of protection is clearly documented, but the registration of a Geographical Indication, will probably increase Basmati market shortages.