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Abstract
U.S. Consumers have become increasingly
concerned with health problems. Nutrition is one of
the factors which directly affects health, thus credible
nutritional information has become more valuable to
individuals. Understanding the impact of nutritional
information on consumers’ food choices will
contribute to the development and implementation of
effective communication strategies related to diet and
health. This will not only help policy makers design
regulatory and legal polices that promote health, but
will also help the food industry to develop products
that better match consumers’ interests.
The purpose of this study is to present the
number of articles or transcripts in the media, which
will be used to produce information trend indicators,
and to suggest the distributed time lags among the
information sources. Since consumers’ knowledge is
not observable, one of the ways to measure the
impact of information on food demand is to develop
some indicators of consumers’ exposure to the
information.
In this study, the articles or transcripts in the
media and scientific journals about omega-3 fatty
acids are investigated. Omega-3 fatty acids have
received growing attention due to their several health
benefits such that they help to reduce the risk of
cardiovascular disease. The use of omega-3 heart
claims on food labeling was approved by the FDA in
2004.