Measuring exposure to advertising: a look at gross rating points: revisited

Lee, Jonq-Ying; Brown, Mark G.

1995

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Title

Measuring exposure to advertising: a look at gross rating points: revisited

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Issue Date

1995

Publication Type

Report

Digital Object Identifier

Record Identifier

https://ageconsearch.umn.edu/record/52745

PURL Identifier

http://purl.umn.edu/52745

Total Pages

18

Series Statement

Research Papers
1995-1

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