In the context of today’s intensive discussion of landscape multifunctionality, one primary objective of the current European Union policy is to support the implementation of multifunctionaly within the EU. In order to assess the economical feasibility of the implementation of a multifunctional land use in the Wetterau region in Germany this study addresses the question whether the local population, which is above all affected by the degradation of landscapes, benefits from a change from today’s landscape dominated by intensive agricultural production towards a multifunctional landscape. Based on data obtained by discrete choice experiments in the Wetterau region, a cost-benefit-analysis is carried out using the modelling and assessment framework CHOICE. The results show that the local population of the Wetterau region assigns a high value to a landscape that takes into account ecological aspects of landscape composition. In fact, the CHOICE model suggests that the willingness-to-pay for the multifunctionality scenario is higher than for all other scenarios under study. Moreover, taking implementation costs into account a regional cost-benefit-analysis indicates that the provision of a multifunctional landscape will lead to a positive net benefit for society.