This paper assesses the impact of the growth in the number of supermarkets in SADC countries. It uses a case-study approach in two countries-Botswana, and Zambia. Data was collected from 16 chain supermarkets and 42 local shops in Botswana and Zambia and 78 small-scale farmers who produce FFV for the market in Zambia in 2005 and 2007. A one-way analysis of variance was used to compare food product prices in supermarkets and local shops and a two-step impact model was used to determine the impact of supermarkets procurement on small-scale farmers. The results show that prices of processed food products were cheaper in supermarkets in Botswana and Zambia, implying that consumers gain from purchasing food products from chain supermarkets in case-study countries. Small-scale farmers who access chain supermarkets FFV supply chain in Zambia registered higher income compared to their counterparts who sold on the traditional market. The study concluded that participation in the supermarkets supply chains may impact positively on both consumers and small-scale farmers.