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Abstract

This report uses eight case studies to identify elements of successful cooperative programs for retailing over-the-counter animal health products (AHP). It provides practical information on AHP marketing strategies and methods for cooperative retailers, planners, and researchers. All participating cooperatives except one provided information for fiscal years ending during calendar year 1986. The exception was for 1987. Information. about five AHP suppliers and their marketing programs is included to enhance understanding of retailer programs.

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