International trade of horticultural commodities is increasingly important in many regions of the world, yet import patterns of key horticultural crops are understudied in the agricultural economics literature. Using data between 1991 and 2005, we estimate the drivers of per capita import demand for six of the most highly traded horticultural commodities. The own price elasticity estimates were negative in all import demand models and, in most cases, the effects were statistically stronger for importers in emerging countries. Import demand for horticultural commodities in developed countries has been driven primarily by prices and the level of trade openness while income and diet considerations were more important in emerging countries. Furthermore, our results show that the determinants of import demand differed across the six models, and therefore, information can be lost when data for horticultural commodities are aggregated.