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Integration into meatpacking is a marketing alternative for livestock producers. For those considering such a step, Sterling Colorado Beef Co. provides a valuable learning experience. Feeders willing to commit capital, cattle, and time established the cooperative. Members said primary benefits were having a guaranteed market outlet and receiving a fair market price, rather than receiving a higher price or obtaining additional returns from meatpacking. Members attributed the cooperative's success to competent management and strong member management relations. The major problems encountered involved issues of environmental protection and lack of commitment by some members.


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