This paper evaluates farmers’ willingness to pay (WTP) for the vegetative propagated orange fleshed sweetpotato (OFSP) planting material that is many times considered as a public good. Famers’ WTP for OFSP vines was elicited by conducting a real choice experiment (RCE) among 121 small sweetpotato growers in central Mozambique with prior experience growing OFSP but with no participation in OFSP vine distributions in the previous 3 years of the experiment. Results reveals a higher farmers’ willingness to pay for OFSP varieties (US$0.07-0.12) compared to the non-orange planting material (US$ 0.03) and compared to the traditional subsidized price of clean sweetpotato vines (US$ 0.06) used in Mozambique. These results may encourage formation of a network of private vine multipliers that would supply permanently OFSP planting material in wider areas.