The main statement of the essay is that these days the rigid frames of the classical social class–identity are fading. In relation with profit and labour market, post–modern dimensions have appears (common values, and cultural medium) and the creative social class, which is deeply rooted in this medium, can be characterised with new entity. With the strengthening of the creative class, the interpretation which is based on the consciousness of urban life, on information, multiculturalism and the exchange of concepts and lifestyles are getting stronger. This study, based on the author’s doctoral thesis in a revision form attempts to introduce the way of information society-type of development on the Great Plain. To shed light on its many-sidedness ranging from the falling behind to the creative groups due to the modernisation process.