This study has examined the agribusiness opportunities in medicinal and aromatic plants (MAPs), based on the field level information from the state of Uttarakhand. The financial feasibility of important aromatic plants has been studied. It has been found that the returns are substantially higher from these crops than the most profitable commercial crops like sugarcane. The study has identified the constraints that affect the spread of cultivation of MAPs; these include inadequate processing capacities, price risks and non-availability of planting material. It has been suggested that concerted efforts should be made to address these constraints and increase access to the world market.