This paper reports an exploratory case study on innovation in, and governance of, international supply chains originating in developing countries. Two African fruit export chains are analyzed: the table grape chain from South Africa (a highly developed chain) and the pineapple chain from Ghana (a newly emerging chain). The most important market for both chains is the EU. The two cases present complementary perspectives on international supply chain development. The paper shows that Western demands in these cases lead to innovation at the producer end of the international supply chain and changes in governance structures towards chain coordination and vertical integration.