Every business wants to succeed, but what sets apart a successful, resilient business from one that is not? We utilize a survey of producers who created a business plan using a business planning software, AgPlan, to examine how they use their business plans, the benefits they perceive from creating a business plan in AgPlan, and the challenges they face when writing a business plan in AgPlan. We discuss how using AgPlan promotes successful, resilient businesses. Educators can use the results of this survey to better serve producers during the business planning process and promote successful, resilient businesses by encouraging and supporting producers in writing a business plan using the AgPlan software.
