Potatoes are one of the most consumed foods in the world and have high nutritional importance due to their versatility and composition. Furthermore, they are a practical and inexpensive food, which can be consumed in various ways: baked, boiled, and fried. Despite all this importance, a significant drop in per capita consumption of fresh potatoes has been observed in Brazil. This decline may be related to consumers' misconceptions about potatoes. The objective of this study was to evaluate consumer knowledge about potatoes and how this product is offered. 215 people were interviewed and 15 establishments were visited. It was found that many consumers are aware of the differences between the aptitudes of the cultivars. However, when asked which cultivars they knew, many were unable to provide correct information. In the establishments, it was observed that, in most cases, the way fresh potatoes are offered is outdated, failing to provide information about cultivar names or aptitudes, further confusing the consumer.
