Analysis of a Modern Supermarket; Technique Used and Recommendations Resulting

Excerpts: The long run objective of a study of this type is to test and demonstrate certain approved operating practices in an actual supermarket. Other similar supermarket owners could learn by observing the practices in action. Thus, studies of this type have become known as demonstration store studies. The store reported on in this report is referred to as the "D" store in respect to the demonstration objective of the study. A shorter run objective of this study is to describe a method by which the operating effectiveness of any supermarket can be evaluated. The method has three basic parts: (1) study of the shopping patterns of customers in the store; (2) examination of the store's income statement; (3) application of research recommendations to work methods being used in materials handling, preparation of goods for display, and the display of goods in the store.