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The Impact of Generic-Orange Juice Advertising
Brown, Mark G.
2008
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Abstract
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U.S., OJ demand and the price received by Florida growers are examined.
Details
Title
The Impact of Generic-Orange Juice Advertising
Keywords
Florida orange juice
;
advertising impacts
Author(s)
Brown, Mark G.
Subject(s)
Agribusiness
Demand and Price Analysis
Issue Date
2008-05
Publication Type
Report
DOI and Other Identifiers
10.22004/ag.econ.36817
Record Identifier
https://ageconsearch.umn.edu/record/36817
PURL Identifier
http://purl.umn.edu/36817
Total Pages
9
Series Statement
Research Papers
2008-2
Record Appears in
Florida Department of Citrus
>
Research papers
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