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Abstract
The Kisan Call Centre (KCC), initiated on January 21st, 2004, by the Department of Agriculture and Cooperation, Ministry of Agriculture, Government of India, serves as a crucial support system for farming communities across India. This study, conducted in 2021-22 in Chamarajanagar District of Karnataka, aimed to assess the Satisfaction Level of 200 KCC beneficiaries regarding its advisory services. Utilizing stratified random sampling, the study employed an ex-post facto research design to gather insights. The data collection involved secondary data from the KCC in Bengaluru and primary data through structured interviews with beneficiaries. Results revealed that 76.00% of beneficiaries expressed high satisfaction with the technical knowledge of KCC experts, with 74.50% satisfied with expert availability, and 73.50% with expert guidance in advisory services. Additionally,70.50% were highly satisfied with patience of expert in listening to the complete query of the farmers through helpline services. Regarding technological information provided by the KCC 53.00% expressed high satisfaction with the technological information provided by the KCC, and 52.50% acknowledged the assistance of advisory services in crop preservation and yield improvement. However, including all the aspect like technical information, helpline services and advisory services provided by the KCC. Notably, a significant 44.00% of both dryland and irrigated land farmers expressed high satisfaction with the overall services of the KCC. This research highlights the importance of ICT-driven initiatives like the KCC in empowering farmers and improving agricultural productivity and sustainability.