The study finds strong correlations between natural products business performance and the impeding factors. The impediments include access to finance and markets, lack of herbal market information especially relating to external markets. Additionally, there is lack of processing capacity, while at the same time most if not all the natural products business operators lack technical training relating to product handling. However, there is big potential for success, the top ten traded natural products, may be exploited initially, both domestically and for export market, given range of perceived use. The constraints identified require concerted efforts from all stakeholders to recognize the importance of this sub-sector in providing opportunities to successful development.