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Abstract
The purpose of this paper is to assess students’ attitude towards online learning using a paired comparison technique. A total of five stimuli were selected and paired in 10 combinations. A shift in the ranking of stimulus when compared with other stimulus would indicate a change in attitude. The questionnaires were distributed to 45 college students using google forms. Analysis of the paired comparisons resulted in rankings for the stimulus from least to most preferred. Findings of the study shows that online learning is effective and it reported that online learning makes learning interesting followed by it motivates the students to taking up advanced courses often developed a positive attitude of students towards online learning.