Preconditioning is not new but has received considerable attention in recent years. This research addresses two questions. Are buyers of preconditioned feeder calves paying a price premium close to the performance benefits expected from preconditioning? Is there information asymmetry in the value to the buyers compared with the premium they pay? Buyers paid a price premium but less than the expected performance gains. Thus, the hypothesis of asymmetry of information between buyers and sellers could not be confirmed.