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Abstract
This study examines the challenges faced by small-scale farming communities in Indonesia, with a focus on the Sanggar Rojolele farming community in Delanggu Village, Central Java. It explores the impacts of industrial competitiveness and shifting market dynamics on farmers’ livelihoods, and the strategies they employ to sustain resilience and competitiveness. Using a qualitative case study approach, the study draws on data from 13 purposively selected informants—including farmers, agricultural experts, and local leaders—collected through in-depth interviews, focus group discussions, and observations. The thematic analysis identified key issues such as rice trading dynamics, structural poverty among landless farmers, and stagnation in farmer regeneration. The findings highlight community strategies, including promoting Rojolele rice as a regional icon, adopting organic farming practices, developing direct-to-consumer markets, strengthening collective action, and advocating for structural reforms. These approaches are essential not only for preserving agricultural practices but also for fostering community-based resilience in the face of industrial pressures. The study offers valuable insights for policymakers and rural development advocates aiming to support smallholder farmers in Indonesia.