The genetic traits that an Angus bull possesses convey the reproductive and economic value of the animal to potential buyers. This paper examines and draws comparisons between the value of actual production weights and production EPDs, while also establishing values for ultrasound EPDs. Results indicate that only one EPD, birth weight, was valued by buyers more than its corresponding actual weight, though actual weights and EPDs significantly impacted price. Ultrasound EPDs were also found to be significant, suggesting buyers of Angus bulls consider carcass information when purchasing bulls.