The value of sportfishing in the Snake River Basin in Central Idaho was measured using a two-stage/disequilibrium travel model. The two-stage/disequilibrium model does not require monetization of recreationists? travel time as required of traditional equilibrium labor market travel cost models. The model was estimated using Poisson regression, appropriate for count data when over-dispersion is absent, and adjusted for endogenous stratification (self selection bias) . Contrary to expectations that anglers living close to the sites with low values would be over represented in the sample, the endogenous stratification adjustment caused estimated consumers surplus to decline from $42 per person per trip before adjustment for endogenous stratification to $35 after adjustment. The average number of sportfishing trips per year was 6.72, resulting in an average annual willingness-to-pay of $236 per year per angler.