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Abstract
This research investigates the plant breeding priorities of high-protein pea processors and explores the market potential of climate-smart certification programs and gene-edited pea varieties. Stakeholders in the higher-value pea processing sector were engaged to identify important pea breeding traits and assess potential premiums for high-protein pea varieties. An online survey and semi-structured interview were used to understand valued pea attributes and price premiums for high-protein peas and gather opinions on gene-editing and climate-smart certification. The findings provide insights into processor priorities and the dynamics of the high-protein food market.