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Abstract
The study examines the socioeconomic factors that influence the adoption of Integrated Pest Management in 152 smallholder tomato farmers in Buuri Sub-County, in Meru County Kenya. A random stratification sampling procedure was used to obtain smallholder tomato farmers and a semi-structured questionnaire was used to collect primary data which was analyzed using a binary logistic regression model. The results showed that the average land size for tomato production in the area was 1 acre, with average yields of 35 tonnes per acre, Kshs 592,000 net returns/ acre for IPM adopters. The study established that gender type (5%), farm size (5%), labor (5%), and access to information (5%), and age of the farmers (5%) were statistically significant. Additionally, gender type resulted in an increase of adoption of IPM by 43%, farm size by 8%, labor by 11%, while access to information by 40%. The study concluded that different stakeholders should ensure a support system to various IPM practices to lower production costs and encourage adopting the techniques.