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Abstract
The Vembanad lake provides various provisional services which are directly used for consumption through various means like fishing, aquaculture, paddy cultivation, duck farming etc. In this study, the economic valuation of duck rearing activities practiced by the 30 sample households situated in around three districts bordering Vembanad lake namely Ernakulam, Alappuzha and Kottayam districts were used for the estimation. This study used to estimate the economic value generated by duck rearing using market price method was about INR 27.62 crores, out of which the value generated from the egg and duck (meat) was about INR 15.43 and INR 12.18 crores respectively. In the process of estimation used the variable from the sample household as such as number of ducks reared, egg produced annually and selling price of duck egg and meat in local markets.