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Abstract
The importance of passion fruit in livelihood improvement has been a key driver among rural households production participation in Kenya. The frequency of harvest and income flows compared to other farm enterprises in the fruit growing regions has been high. However, the productivity of the fruit remains low; an indicator of low technical efficiency. Using a semi-structured questionnaire, cross sectional data from 123 randomly selected passion fruit producers was used in the study to assess factors that contribute to purple passion fruit production efficiency in the Kenyan highlands. The study established a mean technical efficiency of 58.66%. Orchard age, credit amount used, non-passion fruit income and County variables significantly and positively influenced TE at 5% level. The level of education, extension advice use frequency and market access positively and significantly influenced technical efficiency at 10% level. In order to amend the current efficiency status upwards, passion fruit producers and support institutions should incorporate innovative measures towards resource use efficiency for increased productivity.