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Abstract
A study was conducted among sixty each of rural and urban female heads of family in Madurai to find out the underlying pattern or grouping of attributes which influence consumption of greens among family members. The results of Factor analysis revealed that 51.48 per cent of variation in the consumption of greens was explained cumulatively by the extracted four factors. The first factor account for 18.74 per cent variation in consumption of greens followed by 12.77 per cent, 10.44 per cent and 9.54 per cent of variation explained by second, third and fourth factor respectively. The analysis of pattern clearly revealed that in the first factor, the attributes related to drudgery involved in cooking and variety of greens were grouped together. The attributes pertaining to availability of greens dominated the second factor whereas the beliefs and values related factors were concentrated in the third factor. The fourth factor had grouping of attributes related to health benefits.