CONSUMER WILLINGNESS-TO-PAY FOR PORK PRODUCED UNDER AN INTEGRATED MEAT SAFETY SYSTEM

The objective is to estimate consumer willingness-to-pay (WTP) for pork chops produced under an integrated program which is designed to reduce the incidence of Salmonella. A double-bounded model is estimated to determine Kansas and Indiana consumers WTP for these pork chops. The median WTP is $4.92 per pound.