Cluster Analysis as a Strategy to Contribute to the Competitive Advantage of Mangos from Guerrero, Mexico

Objective: To analyze mango production and industrialization in Guerrero, Mexico, in order to identify its components, dynamics, and areas of opportunity, stimulating the development of a mango cluster. Design/Methodology/Approach: This research is based on Porter’s Five Forces methodology, adapted to the agri-food industry. Data were collected through semi-structured surveys in Técpan de Galeana and Cuajinicuilapa, Guerrero. In addition, a systematic literature review (SLR) was conducted along with database analysis. Results: The Guerrero mango supply chain (SC) was mapped, identifying three main challenges: high input costs, lack of price regularization, and the lack of interest shown by young people in agricultural work. Sinaloa and Chiapas were also identified as the main competitors, both in terms of production volume and competitive advantages. Findings/Conclusions: Enhancing the coordination within the supply chain and implementing strategies are important to mitigate high costs and power asymmetries in negotiations with suppliers and buyers. Furthermore, the significance of developing a cluster to enhance the competitiveness of the Guerrero mango against its competitors is emphasized.