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Abstract

Food waste has commanded growing attention in recent years, with recent estimates suggesting that people fail to consume as much as 40% of food grown globally (Parfitt, Barthel, and Macnaughton, 2010; Buzby, FarahWells, and Hyman, 2014). Given the potential magnitude of food waste, researchers and policy makers are working to lower food waste, as noted in the United Nations Sustainable Development Goal 12.3 (reduce food waste by 50% by 2030). Policy makers need the citizenry’s support to use policy to affect this change, but, as Oliver and Lee (2005, p. 926) stated, “Politicians are unlikely to pass laws that would offend large portions of their constituents and policies that aim to change individual behavior must be seen as legitimate by their target populations.” Thus, support is contingent on which stakeholder citizens view as contributing to the problem (Lusk and Ellison, 2013; Thibodeau, Perko, and Flusberg, 2015). In this article, we study an unexplored area of food waste: attribution of blame. We assess consumers’ attribution of blame for food waste to different stakeholders and analyze blame attribution predictors. Following the extant literature on blame attribution and obesity, we argue that the motivation to action and accept policy change has a root in individuals’ blame for a societal problem.

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