Excerpts: Farmers today must meet the needs of mass merchandising and direct buying or be bypassed by others willing and able to do so. We see increased need for larger and stronger cooperatives to help solve the problems of the market place. As farmer's market power relates directly to the expanding market of large buyers, the required bargaining strength can be met through more effective cooperatives. Growers of fruits and vegetables must come to realize the necessity of having the type of cooperative which gives them the needed market power in our evolving production and marketing system. This report appraises the basic problem and its symptoms for eight marketing organizations and suggests changes needed to improve their marketing pattern in relation to the fresh produce industry in New Jersey.