This study mainly examined organic agriculture farmers’ motivations for environmentally friendly practices in Turkey and Japan. The study was conducted in Manisa Province of Turkey and Niigata Japan. A total of 260 organic agriculture farmers were interviewed. The effects of various factors on farmers’ motivation are clustered according to the diversity of their motivation. In Manisa, six distinct dimensions were identified including Economic and Marketing, Community, Environmental Policy and Support, Knowledge, Awareness, and Self-responsibility. In Niigata, four dimensions emerged Environmental Policy and Support, Self-responsibility, Community, and Awareness. These results offer valuable context-specific understanding of both intrinsic and extrinsic factors ensuring the sustainability of environmentally friendly practices in the two different regions.