Objective: To determine the physical and chemical characteristics, nutritional and nutraceutical compounds of cahuiche fruits (Vaccinium leucanthum Schltdl.) at consumption maturity, harvested in five places of the locality of Ciénega Grande, Omitlán, Hidalgo, Mexico. Design/methodology/approach: Cahuiche fruits were harvested with simple randomized sampling, and a proximal and mineral, morphological and chemical analysis (sugars, total soluble solids and acidity) was conducted. For the evaluation of the content of nutraceutical compounds (anthocyanins, phenols, flavonoids and total tannins) and antioxidant activity, six solvents were used with the aim of identifying the one of highest extraction yield, except for the evaluation of vitamin C (ascorbic acid, AA). Results: Cahuiche presented high values (expressed in fresh weight) of Ca (43.24 mg 100 g1), S (28.61 mg 100 g1), protein (1.95 g 100 g1), lipids (1.67 g 100 g1), and raw fiber (6.67 g 100 g1); in addition to high concentrations of anthocyanins (267.50 mg EC 100 g1) and phenolic compounds (407.36 mg EAG 100 g1). The use of methanol-H2O-HCl (90:10:1) allowed obtaining the best extraction yields of anthocyanins and total soluble phenols. Limitations on study/implications: Follow-up studies are needed to evaluate the nutritional value and antioxidant compound content of cahuiche products, since their consumption is mostly processed. Findings/conclusions: Cahuiche is an underutilized wild cranberry with high potential for its use as a crop, since it is a species with high nutritional and nutraceutical value.