This report presents an analysis of the demographic profile of 1,287 small-business owners using data from the NCR-Stat: Small Business Survey (collected from December 2023 to March 2024), conducted in the 12 states of the North Central Region by the North Central Regional Center for Rural Development. The survey is representative at the regional level based on business owner demographics such as race, ethnicity, gender, location (rural/urban), and veteran status. In addition to information on the demographic variables, this report presents a broader range of business owner characteristics such as education levels, workforce participation, income earned from businesses, and marital status of respondents to illustrate the profile of the business owners surveyed. After the initial analysis of all variables, some cross-sectional analysis delves into distributions and tendencies across categories. For example, it was found that a higher proportion of women had bachelor’s degrees than men. Overall, the findings of this report offer a comprehensive overview of the makeup of the sample of small business owners in the North Central Region surveyed.