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Abstract
In 1998, an Agribusiness Management Development Program was jointly developed by the Agriculture Institute of Management in Saskatchewan, Inc. (AIMS) and the Department of Agriculture Economics at the University of Saskatchewan. The program was offered in January 1999 to March 1999. This paper is a case study of the process of visioning, planning, developing atid delivering this executive training program for the first time. The Agribusiness Management Development Program was unique in several ways: it was the first agribusiness executive style program developed and offered in Western Canada; it was conceived and developed through the collaborative efforts of AIMS and the University of Saskatchewan; and it targeted the entire agribusiness system. The program was aimed at progressive farmers, agribusiness executives, managers, entrepreneurs and service providers who were keen to succeed and profit in their ventures. This paper looks at the process of developing an agribusiness executive program and highlights some of its unique features.