The Farm Management Consultants’ Modus Operandi was examined in a study conducted in the South Island of New Zealand in 1995 and 1996. Seventeen Farm Management Consultants were interviewed, to describe and analyse their practices for the provision of advice to their clients. Findings showed that farm management consultancy is a vety demanding profession from the personal and professional point of view. The study highlighted personal and professional attributes that are essential for success. Consultants should have credibility, trustworthiness, accountability and sound technical knowledge. It is a market driven business and farmers are now seeking highly skilled consultants, with an holistic approach, with the ability to advise with competence on issues beyond the technical field, including business and managerial themes.