We have examined the activities of Umbrian agritourism farms and found that middle sized farms are the most active in agri tourism, while larger farms prefer to offer apartments due to severer labor constraints and smaller farms tend to offer rooms to avoid heavy investment in facilities. Agritourism farms in Umbria, one of the fastest growing regions of agritourism in Italy, are much more active than Japanese farm-inn farms. This seems to be due to the business spirit of the Italian tradition of family enterprises.