Two farm management surveys showed that both farm advisers and farmers believe in similar management concepts. However, there were large differences between how these concepts were made available by the advisers and how the farmers wanted them presented. The challenge therefore, was to develop and promote a simple management package, encompassing those concepts, which could be used by the majority of farmers. Surveys of farmers and farm advisers, reviews of relevant farm management systems and research and trials involving farmers resulted in a simple, non-computerised management package. The success of this package, called Farm Biz, has lead to a fully revised second edition being produced within 12 months of its initial launch.