THE SUPERMARKET SUPPLY CHAIN IN SHANGHAI

The authors conducted a series of structured interviews with managers of ten supermarket chains in Shanghai to compare supermarket business practices in Shanghai with those in the United States, emphasizing logistics management issues. Shanghai supermarkets tend to be smaller than U.S. stores, but the store layout and product selection are similar in both countries. While the Shanghai supermarkets have modern scanning equipment, they do little quantitative sales or inventory analysis.