Foreign Competition Reshaping the Landscape of the U.S. Blueberry Market

Over the last 2 decades, blueberries have surged in popularity, marked by a tenfold increase in U.S. blueberry consumption per capita (USDA-ERS, 2023). This remarkable growth is driven by consumers’ demand for healthy foods as blueberries have emerged as a superfruit rich in nutrients and antioxidants (Wergin, 2022). To meet the expanding global demand, several blueberry-producing countries have ramped up their production significantly, with the United States consistently holding a prominent position as a leading blueberry producer. However, the landscape of the U.S. blueberry market has undergone a fundamental shift with the emergence of new global producers (Kramer, 2020).