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Abstract
The aim of this article is to examine the origins and scope of publishing services aimed at rural communities in the Austrian Partition. A particularly important element in the study of the publishing market is to trace the changes that led to the evolution from the "press for the people" to the "people's press", where the latter is understood as containing primarily political content. Galicia, due to the autonomy it gained, less pressure from censorship and the fact that journalistic activity in this area was conducted by outstanding editors, contributed to the creation of the first political groups. Galician writings from the end of the 19th and beginning of the 20th century show the changes and tensions that occurred in the emerging folk movement. The leading theme that united many magazines was the shaping of the attitudes of rural communities to take up the fight for regaining independence. However, they differed in the vision of the future Poland. The first important press titles intended for women working in the countryside were created in the discussed partition. Christian values were very important topics popularized in magazines for women. Generally speaking, the periodicals published in the Austrian partition were initially dominated by educational, social and religious content, and then primarily by political content, which gradually took over the publishing market.