The objective of the decision case study is to make a recommendation on whether to introduce a new product into the planogram of an independent retail grocery chain that does not have a formal sustainability strategy. The decision maker is the chief operating officer of the retail grocery chain. The product is a fair trade-certified coffee produced by Equal Exchange, a worker cooperative. Information is presented about the retail grocery chain, an overview of fair trade, a description of Equal Exchange, and background reading on the coffee supply chain.